SELECTED WORK / 01

RIM SAVER

Helping a small, independent mountain bike component brand turn sporadic social wins into a more consistent source of ecommerce sales, while boosting awareness through viral organic wins and a stable paid push.

Social Strategy

Organic Content

Paid Social

Short form editing

OBJECTIVES + EXECUTION

BUSINESS OBJECTIVES

HOW WE SUPPORT THEM

BUSINESS OBJECTIVE

Expand brand awareness while increasing direct-to-consumer sales.

We create well-paced organic content around relevant mountain bike problems, relatable riding moments, and humor - and let the algorithm take it from there. Two posts have reached more than 1M views organically, significantly expanding the audience. We then pair proven creatives with always-on Meta advertising to turn that attention into e-commerce sales.

BUSINESS OBJECTIVE

Build a consistent, sustainable paid advertising system to support ecommerce sales.

We consistently maintain and optimize the organic-to-paid ad pipeline, complete with weekly reporting. We share a central goal of identifying what works and expanding on sustainable, repeatable returns.

BUSINESS OBJECTIVE

Inform customers about the product, how it works, and the philosophy behind the brand.

Founder-led storytelling, conversational product education, and active engagement with the mountain bike community. We use the attention earned through social as an opportunity to explain the product, its value, and what the brand stands for.

RESULTS

4.45x

60 day Return-On-Ad-Spend

3M+

Organic views over first 5 months

+46%

Follower Growth over first 5 months

THE WORK

SELECTED WORK / 02

PRO DOWNHILL SERIES

Helping a fast-growing race series execute across a dynamic mix of deliverables and storytelling, while earning and maintaining the attention of an ultra-engaged, rapidly growing audience.

Social Strategy

Event Coverage

Instant Content Production

Sponsor Deliverables

OBJECTIVES + EXECUTION

Bring the noise. Turn every race weekend into an event people can follow online in real time.

BUSINESS OBJECTIVES

HOW WE SUPPORT THEM

BUSINESS OBJECTIVE

Expand on race weekend social media coverage and sponsor deliverables

At the races, we pump out live-time Reels, rapid-turnaround photo and video coverage, results, athlete stories, and event-driven publishing. Whether on-track or walking through vendor village, we edit instantly in real-time while moving efficiently to maximize coverage.

BUSINESS OBJECTIVE

Grow and retain an engaged audience across the full season.

We strive to coherently connect standings, athlete narratives, track stories, and upcoming rounds so attention carries from one event to the next. Always recording, we pride ourselves on getting the shot that'll go big and owning that content on our channels.

BUSINESS OBJECTIVE

Create meaningful, credible value for series sponsors.

Sponsor conscious planning and execution integrates partner obligations into legitimate race coverage without sacrificing brand. From series partners to vendor village, we show them the love.

BUSINESS OBJECTIVE

Optimize hands-on coverage while functioning fluidly amongst a big team.

We move and communicate very intentionally around the production team, planning and executing around and within the existing team and media structures. We stay out of your shot!

RESULTS

2.23M

Race week view count (IG @Round 4)

620K

IG Views from iPhone Coverage (Round 4)

+19.2K

New followers in 2026

THE WORK